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FAQ

Q How many TV sets are out there?
A About 98% of American households have at least one TV set.

Q Who watches the most.
A On average, children aged 2-5 watch 14 hours of network television, per week.

Q Does Television viewing increases aggressive behavior?
A Well, the experts say it's true. And if that's so, then a positive message would seem to carry a long way.

Q What are most people doing while watching?
A About 66% of Americans eat dinner while watching television. The rest are either snacking or thinking about it.

Q Who is most influenced by Television?
A Children by far are the most. When shopping with a parent, on average, children request a brand-named item 13 - 18 times.